Behavioral Analysis for Enhanced Customer Experience
Using Social Physics methodologies from MIT to understand consumer behavior, we can help predict likely scenarios and adoption based on past activities instead of simple demographic profiles.
A/B Testing
With an extensive background in statistics and segmentation, we can ensure your tests are setup correctly and analyzed to get the most useful results.
Attribution Modeling
Which piece of data or step in the process is the most important? With long-term goals and data collection, we can help establish a continual attribution cycle that provides ROI for the most impactful items.